Sustained Fun is a purpose led, B Corp certified toy company that invents and brings to market quality toys with meaning.

  • 75% of kids are frightened for their future because of climate change

  • 1 million tonnes of plastic waste is created every year by the toy industry 

  • The toy industry contributes to climate change

  • Kids lose interest in 25% of their toys after one week

A 12 year old boy standing on grass and catching EcoSplat Reusable Water Balloon and being splashed with water. His eyes are shut and he is smiling.

Our toys reduce waste, foster a love for the environment, are grounded in S.T.E.M and address climate change.

But most importantly our toys are fun!

Each of our quality brands has an exciting point of difference which makes playing with them more fun than the existing alternatives, while at the same time contributing to a more sustainable toy industry.

  • "Unlike a water balloon which bursts on impact, the Ecosplat balls can be thrown up to six times before being refilled with water, making them far more useful ammunition in a water fight."

  • "Now these EcoSplat have come out, Climate Change is shivering in its undies"

    Dai Henwood