The Problem
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75% of kids are frightened for their future because of climate change
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1 million tonnes of plastic waste is created every year by the toy industry
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The toy industry contributes to climate change
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Kids lose interest in 25% of their toys after one week

Our Toys Are Designed To:
Be more fun for longer
Reduce waste
Reduce climate anxiety
Encourage a love for the environment
Incorporate S.T.E.M