World Sustainable Toy Day was established in 2022 by the team at Sustained Fun. The goal is to showcase ecofriendly toy options for families and create a more sustainable toy industry.

The date falls one week before Black Friday each year, calling consumers to consider their purchasing behaviours going into the busy Christmas season. There is a different theme each year, promoting different ways that toys can be used as a tool for climate action!

Get involved and support the movement!

JOIN THE MOVEMENT!

Working together for a more sustainable toy industry

The global toy industry is the most plastic intensive in the world with a linear business model based on high consumption of disposable plastic toys. It is on track to produce 1 million tonnes of waste annually. At the same time 75% of kids are worried about their future because of climate change and the oceans are in a plastic-waste crisis. Toys shape how kids see and interact with the world, which gives us the opportunity and responsibility to use play to help them become more climate confident. I think we can leave them a better legacy than ocean waste and toys they lose interest in after just one week!