World Sustainable Toy Day

Why we need a World Sustainable Toy Day

The global toy industry is the most plastic intensive in the world with a linear business model based on high consumption of disposable plastic toys. 
It is on track to produce 1 million tonnes of waste annually. At the same time 75% of kids are worried about their future because of climate change and the oceans are in a plastic-waste crisis.
Toys shape how kids see and interact with the world, which gives us the opportunity and responsibility to use play to help them become more climate confident. I think we can leave them a better legacy than ocean waste and toys they lose interest in after just one week!
We're excited about establishing World Sustainable Toy Day to be celebrated annually on the 3rd Friday of November (one week before Black Friday). Join us to promote sustainable toys and a more eco-friendly toy industry!


Toys That Last - World Sustainable Toy Day 18th November 2022

Children lose interest in 25% of their toys after one week, and by the end of January, around 35% of Christmas toys are no longer loved*. No matter what they're made of, toys that don't get used are not sustainable and end up as landfill. This is why the theme for the inaugural World Sustainable Toy Day is Toys That Last

What you can do: 

World Sustainable Toy Day Sign Up form

Leading up to 18th November

- Fill in the sign up form to join the movement! 
- Follow us on Facebook and Twitter
- Do you have toys that have been in your family for generations? Toys that your kids have played with for years? Toys that your kids have used in many different ways? Record a video or take photos of you and your kids with favourite 'toys that last', tag us in your social media posts #WorldSustainableToyDay or send content to us. 
- Share the campaign and invite others to take part. Download social media resources here.
- Purchase sustainable toys that last!


For shops:
- Download resources to display in your shop.
- Record a video or take photos of the toys you stock that will have long lives. They might be really well made, or have more than one function. You could use this opportunity to explain why good quality toys cost more than disposable ones. Tag us in your social media posts #WorldSustainableToyDay.

On the day
- Hold an event in your shop or at your ECE or school.
- Ask local or national media to come and cover the event.
- Tag us into your social media posts #WorldSustainableToyDay.



Jiminy Eco Toys
Dr Zigs logo
Envirohub Marlborough logo

"IETP congratulates the team behind World Sustainable Toy Day. A day which brings the industry together to inform consumers is a wonderful idea and we hope to see this community grow over time."
- Carmel Giblin, CEO, ICTI Ethical Toy Program

Toys that Last Photo Gallery

Sian got into making her own soft toys from op shop materials when she was little. She still has a stash and gifts them to kids every so often. Squee.

The Fraser family still play with their Scrabble game which was made in England in 1954. Three generations of fun!

Helen's rocking horse has been in her family for 3 generations!
Buzzy Bee toy
This classic Kiwi Buzzy Bee pull-along toy has been played with by two generations.

*Changing the World Toy by Toy, Sonia Sánchez, 2021