The global toy industry is the most plastic intensive in the world with a linear business model based on high consumption of disposable plastic toys.
It is on track to produce 1 million tonnes of waste annually. At the same time 75% of kids are worried about their future because of climate change and the oceans are in a plastic-waste crisis. .
Toys shape how kids see and interact with the world, which gives us the opportunity and responsibility to use play to help them become more climate confident. I think we can leave them a better legacy than ocean waste and toys they lose interest in after just one week!
. We're excited about establishing World Sustainable Toy Day to be celebrated annually on the 3rd Friday of November (one week before Black Friday). Join us to promote sustainable toys and a more eco-friendly toy industry!
What you can do:
Head to the latest World Sustainable Toy Day page for info and resources:
"IETP congratulates the team behind World Sustainable Toy Day. A day which brings the industry together to inform consumers is a wonderful idea and we hope to see this community grow over time." - Carmel Giblin, CEO, ICTI Ethical Toy Program- Carmel Giblin, CEO, ICTI Ethical Toy Program
*Changing the World Toy by Toy, Sonia Sánchez, 2021
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