Sustainability is our purpose
Sustained Fun exists because of the core values of environmental protection and conservation that we live by. Here's how we apply that to the company.
We're a B Corp
This means that we’ve met high environmental and social standards and have a business structure that legally protects social and environmental performance as well as profit. We’re joining over 6,000 other companies from around the world who are redefining business-as-usual and saying that how we treat people and protect the environment is as important as profit.
Aligning with the SDGs
The Sustainable Development Goals are an urgent call to action by all countries to work in a global partnership for the peace and prosperity for people and the planet.
At Sustained Fun we believe that the only way to combat the business-as-usual attitude of profit at the expense of the environment is for companies to operate in an ethical and sustainable way, with the planet and people having equal importance to profit.
How we operate
Sustainability is embedded in everything we do.
100% recyclable packaging.
All orders shipped plastic-free.
We get around in electric vehicles.
We're powered by 100% renewable and carbon zero certified electricity.
We offset 120% of the carbon we produce.
We recognise the importance of being honest, trustworthy and kind. We are committed to upholding the highest ethical standards in all our operations. We will respect and care for people and the environment.
Changing the toy industry
The global toy industry is the most plastic intensive in the world with a linear business model based on high consumption of disposable plastic toys.
We're working with toy libraries, toy companies and stores to build a more sustainable toy industry.