The rise of “fast toys” has led to a culture of waste and overconsumption. Fortunately, there are meaningful steps parents can take to prioritise sustainability and quality when purchasing toys. By shifting towards eco-friendly options, we can reduce environmental harm, support ethical practices, and provide children with toys that are engaging and durable. Here’s how you can make better choices:
1. Buy Quality
Investing in high-quality toys may seem more expensive initially, but they are designed to last. Durable toys withstand the wear and tear of active play, reducing the need for replacements. Choose brands known for their craftsmanship and long-lasting materials to ensure your purchase provides years of enjoyment.
2. Choose Open-Ended Play Toys
Open-ended toys, such as building blocks, puzzles, or craft kits, encourage creativity and can be used in countless ways. These versatile options provide longer play value compared to single-purpose toys, ensuring your child remains engaged without constantly needing new items.

3. Support Companies with Environmental Credentials
When buying new toys, look for brands that prioritise sustainability. Certifications like B Corp, carbon-neutral commitments, or the use of recycled and biodegradable materials indicate a company’s dedication to environmental responsibility. Purchasing from these companies supports ethical practices and encourages industry-wide change.

4. Join a Toy Library
Toy libraries are an excellent alternative to buying new toys. For a small membership fee, you can borrow toys for a set period, allowing your child to enjoy on-trend items without contributing to waste. This approach also helps declutter your home and promotes a sharing economy. Find a toy library near you!
5. Purchase Second-Hand
Second-hand toys give pre-loved items a new life while reducing demand for new production. These toys are often high-quality, as only well-made products tend to last long enough to be resold. Check local second hand stores, online marketplaces, or community swaps for affordable and sustainable options.
Small Changes, Big Impact
By making thoughtful choices, parents can combat the wasteful practices of the fast toy industry and set a positive example for their children. Whether through purchasing high-quality, versatile toys or embracing sharing and second-hand options, every step helps move towards a more sustainable future for play. Let’s create a world where toys inspire joy and creativity without harming the planet.
Check out our movement, World Sustainable Toy Day for more info!