Toys That Last - World Sustainable Toy Day 18th November 2022

Toys that Last. World Sustainable Toy Day 2022. Drawing of a rocking horse

Children lose interest in 25% of their toys after one week, and by the end of January, around 35% of Christmas toys are no longer loved*. No matter what they're made of, toys that don't get used are not sustainable and end up as landfill. This is why the theme for the inaugural World Sustainable Toy Day is Toys That Last

What you can do

- Follow us on Facebook and Twitter
- Do you have toys that have been in your family for generations? Toys that your kids have played with for years? Toys that your kids have used in many different ways? Record a video or take photos of you and your kids with favourite 'toys that last', tag us in your social media posts #WorldSustainableToyDay or send content to us. 
- Share the campaign and invite others to take part. 
- Purchase sustainable toys that last!
- Hold an event in your shop or at your ECE or school.
- Ask local or national media to come and cover the event.
- Tag us into your social media posts 

For shops:
- Display resources in your shop.
- Record a video or take photos of the toys you stock that will have long lives. They might be really well made, or have more than one function. You could use this opportunity to explain why good quality toys cost more than disposable ones. Tag us in your social media posts #WorldSustainableToyDay.


Toys that Last Photo Gallery

A handmade toy lion
Sian got into making her own soft toys from op shop materials when she was little. She still has a stash and gifts them to kids every so often. Squee.

The Fraser family still play with their Scrabble game which was made in England in 1954. Three generations of fun!

A 1954 edition of Scrabble set up on the table
A dappled grey rocking horse
Helen's rocking horse has been in her family for 3 generations!
This classic Kiwi Buzzy Bee pull-along toy has been played with by two generations.
A old pull-along Buzzy bee toy